CV
Freelance | April 2021 - Present
Creative Direction— Creative content
Creative Strategy— Content, Activation & Marketing
Verbal Identity— Persona/archetypes, social media playbooks
Development/Production— Digital, visual, video
Writing/Editing— Blog posts, scripts, articles/essays, content marketing, creative nonfiction, songwriting
Senior Creative Director, Nearpod (K-12 EdTech startup) | October 2019 - April 2021
Oversaw art and audio direction for five distinct video collections across two brands
Planned for production scope, capacity and budget while identifying and solving barriers to team success, including resources, process and morale
Maintain relationships with freelancers, vendors and partners
Ensured that video content met standards for quality, engagement, academic rigor, accessibility and inclusion
Led the conceptualization, research, strategy and testing of new content initiatives, including series on social justice, social & emotional learning, career education and Spanish language content
Consulted on Go To Market projects, especially related to racial justice approach and social media strategy
Collaborated with other department leaders to plan and launch integrated marketing campaigns
Wrote/edited internal resources, content for integrated marketing campaigns and curricular content
Diversity, Equity and Inclusion Board member, Content & Branding Co-Chair
Production Director, Flocabulary (K-12 EdTech startup) | August 2013 - October 2019
Led Creative Team to produce ~80 digital assets annually
Wrote hundreds of lyrics, scripts and lessons
Secured artistic talent, developed and nurtured relationships, and negotiated compensation and contracts
Led the development and production of five new video series including style guide, scope, timeline and budget
Promoted brand and product by presenting at national and regional conferences (e.g. United Nations, SXSW, A3C), publishing articles (e.g. Feministing, Medium) and producing live events (e.g. ISTE)
Designed and implemented professional development around diversity, equity and inclusionEditor, Flocabulary (August 2013 - August 2015)
Edited all educational content including reading passages, hip-hop lyrics and definitions
Managed the production of the Week in Rap, a weekly release covering major news headlines
Reviewed creative production (video editing and illustrations)
Maintained and updated the style guide
Project Manager, The Akarlilars (March 2012 - August 2013)
Managed the gut demolition and renovation of a Manhattan brownstone and a Larchmont mansion, including vendor management, timeline negotiation and setting of expectations
Marketing & Event Strategist, Ajax Union (August 2011 - March 2012)
Assisted in business development through email marketing, social media outreach, digital and print advertisement, networking, referrals, webinars, seminars and trade shows
Assistant Editor, Words & Numbers (May 2011 - August 2011)
Edited art production instructions for a web-based interactive science course by Nature
Instructor, Bowling Green State University (August 2009 - December 2010)
Developed syllabus, prepared slideshows and student handouts and crafted and graded all quizzes, tests and essay assignments
Lectured and led group discussion
Skills
People management, project management, content development, audio/video production, Logic Pro X, G Suite, MS Office Suite, writing, editing, hosting and compassionate communication
Education
M.F.A. Creative Writing; Randolph College | Expected Graduation: Summer 2023
M.A. in Popular Culture; Bowling Green State University; 2009 - 2010
B.A. in Creative Writing, Minor in Communication; University of North Carolina - Asheville; 2004 - 2008
Continuing Education Courses
JRNI Coaching Intensive, March 2020 - Sept. 2020
Becoming a Healing Presence 606 - Maryland University of Integrated Health, Spring 2019
Logic Pro X 101 - Manhattan Edit Workshop, Spring 2017