Microsoft B2B Content Marketing (via Johnnie Studio)

Senior Copywriter | AI, Cloud, & Partner Ecosystem

The challenge

Microsoft needs clear, high-quality content to communicate constant updates, product changes, and opportunities to its global ecosystem of B2B SaaS partners. The audiences are technical, busy, and require information that is accurate, actionable, and easy to understand.

What I do

As Senior Copywriter, I distill complex material into clean, strategic storytelling across formats, collaborating with strategists, PMs, SMEs, and creative directors to align messaging and ensure clarity.

I create:

• Partner success stories

• White papers & long-form explainers

• Product + feature update blogs

• Email campaigns & partner program announcements

• One-pagers & sales enablement sheets

All built to help partners understand what’s new, why it matters, and how to act on it.

Impact

• Improve clarity and consistency in how Microsoft communicates with partners

• Faster turnaround on high-volume content with minimal revisions needed

• Content reused across internal teams, partner hubs, and sales channels

• Strong stakeholder trust: known for turning complex input into clear, crisp narrative

Role

Senior Copywriter (Johnnie Studio → Microsoft)
Narrative development | SME interviews | Research & synthesis | Messaging alignment | B2B storytelling