Case Studies
Hiveclass
A scaleable, high-engagement content stream
Rebuilding content and email into a focused system that increased engagement and growth without salesy tactics or paid spend.
Hiveclass
Executive Order 14327 response
Responding to a high-stakes policy announcement with clarity and credibility. Positioning the company as a trusted, informed partner.
Flocabulary
“Perspectives on Race” video & lesson
Development of an educational experience that helps students understand race as both a social construct and a lived reality, opening space for empathy, reflection, and honest classroom conversation.
Flocabulary
Open Mic
A live, participatory brand experience that elevated student and educator voices while extending Flocabulary’s mission and cultural presence beyond the classroom.
Flocabulary
Black History Month Rap Contest
Program to drive adoption of a new product feature through a mission-aligned, high-impact campaign.
FAANG
General Counsel verbal identity
Establishing a credible, values-aligned public voice for a senior executive in order to increase trust, influence, and long-term impact in a highly regulated industry.
Tinkergarten
“Just Between Us Grownups” series
Development of a video series that built trust with parents and made guidance feel approachable rather than prescriptive.
Flocabulary
SXSWedu “Let’s Teach About Race” panel
Positioning the brand and partners as practical leaders in equity-centered learning.
Flocabulary
“Behind the Lesson” series
A live virtual series showcasing the artistry behind educational content to boost brand authenticity and audience connection.